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About Us

Our Mantra is Simple:

Curly Haircare, STRAIGHTFORWARD.

In an industry that is anything but straightforward, our mission is to drown out the noise.


More than half of the population has wavy or curly hair. If they're using the wrong products and techniques, they have what no one wants: frizz. 


The science of frizz is simple: when there's more moisture in the air than the hair, you get frizz. The oils that your scalp produces are the best remedy, but they're often washed away by harsh detergents or absorbed into the hair before they reach the ends.


The solution? More moisture, sealed in. 

That's it. 


Our 4-product range cleans, hydrates and seals for easy, defined curls.  We've done the research so that you don't have to. 


Try it for 30 days, risk-free.

Our ethos

Natural

High-quality natural ingredients
003 Hair Oil for hydrating curls on an ocean rock

results-driven

Formulas backed by science
Man with freshly washed and styled curly hair

Sustainable

Supporting sustainable practices
Sulfate-free Curl Shampoo bottle on a beach
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